Current Issue : July-September Volume : 2026 Issue Number : 3 Articles : 5 Articles
Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however, AI is replicating biases, threatening learning opportunities, and may ultimately be at odds with human autonomy. To advance the academic discourse in this area, the current article synthesizes existing research on diversity, equity, and inclusion related to AI‐driven marketing. It then proposes an integrative framework to illustrate and discuss a series of transformational developments across three dominant themes: (1) from design to practice, (2) from implementation to integration, and (3) from evaluation to empowerment. Building on these perspectives, a future research agenda then directs attention toward grand challenges and trends in a customer‐based view of diversity, equity, and inclusion in AI‐driven marketing, ultimately seeking to realize genuine impact for both marginalized and general consumers. Taken together, this article offers insights for researchers, marketers, and policymakers interested in navigating diversity, equity, and inclusion while leveraging the power of AI‐driven marketing....
With the rapid development of higher education and diversified funding sources, university budget management has become increasingly crucial in resource allocation and strategic implementation, while also facing more complex risk challenges. Based on the COSO internal control integration framework and considering the public welfare and complexity of university budget management, establishing a scientific and efficient risk prevention system has become a key task in financial management. This paper first analyzes the practical significance of risk prevention in university budget management. It then focuses on the entire process of budget preparation, execution, and supervision to identify current risk points and internal control deficiencies. Finally, it proposes specific design approaches for a university budget management risk prevention system from five dimensions: control environment, risk assessment, control activities, information and communication, and supervision evaluation. These insights provide theoretical support and practical references for universities to enhance budget management capabilities and mitigate financial risks....
ServiceNow implementations evolve through frequent configuration changes, scoped application releases, and scheduled platform upgrades. These changes elevate regression risk across mission-critical workflows in ITSM, HRSD, CSM, and custom business applications. The Automated Test Framework (ATF) provides platform-native, repeatable functional testing intended to detect regressions prior to production promotion. Nonetheless, many teams encounter brittle UI steps, nondeterministic data, and permission mismatches that erode trust in automation outcomes. This paper presents a reliability-centered adoption strategy for ATF comprising: 1) a taxonomy of common failure modes in ServiceNow-native automation, 2) a pattern catalog designed to reduce flakiness and maintenance cost, and 3) a continuous verification blueprint that integrates risk-tiered test suites into CI/CD pipelines. We describe actionable practices that emphasize impersonation discipline, deterministic fixtures, state-based assertions, diagnostics at intermediate checkpoints, and synchronization on business signals rather than fixed delays. We also propose metrics— including flake rate, suite runtime, and mean time to diagnose—to guide continuous improvement. The approach helps organizations achieve upgraderesilient test suites, faster triage, and trustworthy release gates....
As businesses become more and more involved in environmental, social and governance (ESG) aspects of their operations, the concept of sustainability is beginning to emerge as major part of strategic management. Empirical studies regarding the adoption of ESG by Micro, Small and Medium Enterprises (MSMEs) are lacking although the adoption of ESG among large organizations has attracted considerable research interest. The research questions to be addressed in the study include: How much do MSMEs know about and use ESG? What effects do institutional and organizational elements have on ESG integration? 357 MSMEs across the industrial, service and agricultural sectors provided cross-sectional primary data for this quantitative survey-based study. To ascertain the link between ESG adoption and predictors of its acceptance, descriptive and inferential statistics, including binary logistic regression, Cramer V and chi-square analysis, were used in the data analysis. The findings demonstrate that awareness of ESG creates a significant effect on adoption, but business size, industry type, government support and stakeholder support do not have statistically significant values. According to the findings, in order to encourage MSMEs to adopt ESG practices, internal consciousness is more significant than external requirements....
This research paper explores how retailers based in U.S. change their operations and strategies in response to tariff shock, especially the U.S.-China trade war of 2018-2022. The current research has evaluated tariff effects on trade movements and market prices and consumer benefits, yet it lacks understanding of how retail managers perceive and handle these matters at their organizational level. The research addresses this knowledge gap through interviews with retail managers, procurement officers and supply chain directors who made business decisions because of the tariffs. The research will use the interpretivist phenomenological approach to interview 10 - 12 participants who had to make tariff-related decisions in their business. The resulting information will be reviewed with thematic analysis while NVivo qualitative software will help with the analysis. The research design enables researchers to identify patterns in managerial views and organizational approaches including supply chain adjustments and pricing decisions and vendor interactions and leadership responses to trade uncertainties. The research findings will provide three significant benefits. To begin with, they will add qualitative insight to the literature since it is quantitative research that is dominant in the field. Second, they will produce insights that are practical to assist the retail managers to enhance resilience in their supply chains, optimize their pricing mechanisms, and transform organizational practices amidst tariff shocks. Third, they will contribute to policy discussions by providing firm-level insights into the impacts of trade policies on business behavior with implications that are frequently ignored in macroeconomic analyses....
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